This is the modern guide to SEO for modern marketers and site owners. This is your SEO bible and your key to unlocking incredible success on the web!
SEO can be a slow going process but it is still possible to very reliably climb the ranks and to get your website to a point where it will start getting more and more organic traffic from searches.
SEO essentially works by attempting to second guess the algorithms used by Google to decide which sites to index and where to rank them. Google works by using bots, an index and an algorithm. The bots, also known as ‘robots’ or ‘spiders’, are small pieces of code designed to head out onto the web and look for content. They read webpages and they add that content to a massive index, that Google can use as a reference.
SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.
Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name
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