Instagram Ads are officially here. Businesses of all sizes are getting the ability to run ads on Instagram, in up to thirty new countries. This week, a large number of businesses and advertisers have jumped at the chance to start running campaigns on the photo-sharing, hashtag-loving site.
Instagram has a community of over 300 million users, meaning that there’s a ton of marketing potential there, and now marketers can take advantage of that. Screen Shot 2015-09-17 at 3.56.32 PMThere’s an added bonus—Instagram is partnered with Facebook, meaning that they’ll be able to take relevant user information and apply it to advertising on Instagram, especially when it comes to targeting, unlike a lot of mobile advertising platforms. This automatically gives Instagram Ads an edge over most of their competitors for marketers.
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